Professional Networking Event Campaign
PROJECT OVERVIEW
When a mortgage team expanded into a new market, an invitation-only networking event was created to introduce local real estate professionals to the team, build awareness of available mortgage products, and establish new referral relationships.
I developed and executed the marketing campaign supporting the event, creating a multi-touch invitation strategy designed to drive attendance and encourage engagement.
CHALLENGE
The goal was to introduce the mortgage team to Realtors in a new market while creating opportunities for future business partnerships and referral relationships.
Because the event was invitation-only, attendance depended entirely on targeted outreach and ongoing engagement with invited guests rather than traditional social media promotion.
STRATEGY & EXECUTION
To simplify registration and measure campaign performance, I created a free event registration page through Eventbrite and integrated it into all campaign materials.
Marketing assets included:
Email invitation campaign
Event flyer
Text message invitation graphic
Event registration landing page
QR code registration system
I developed the campaign copy, designed all marketing materials, and built the email campaign in Mailchimp.
Throughout the campaign, I monitored registration activity and attendee engagement using Eventbrite reporting. Weekly performance reviews allowed me to identify opportunities for audience segmentation and retargeting. Follow-up communications were tailored to invitees who had.not opened the email, recipients who opened but did not register, and registrants requiring event reminders.
This data-driven approach allowed for continual optimization leading up to the event.
RESULTS
The campaign achieved a 62% attendance rate among invited guests, generating strong participation for an invitation-only networking event.
The event successfully connected the mortgage team with local Realtors, creating opportunities to:
Introduce available mortgage products
Build professional relationships
Establish referral partnerships
Increase market awareness
Attendees engaged directly with the mortgage team, resulting in valuable conversations and new relationship-building opportunities that supported future business development efforts.
SKILLS DEMONSTRATED
Event Marketing
Email Marketing
Campaign Strategy
Audience Segmentation
Marketing Automation
Copywriting
Graphic Design
Event Registration Management
QR Code Integration
Data Analysis & Reporting
Retargeting Campaigns
Stakeholder Collaboration
EVENT GRAPHIC DELIVERABLES
Event Flyer
Save The Date Email Graphic
Email Invitation Graphic
Invitation By Text
