The Story Behind Meadow Lane Creative

Throughout my career, I’ve learned that great marketing isn’t about making more noise—it’s about creating meaningful connections that inspire action.

My journey has taken me through concert and event marketing, franchise marketing, business development, sponsorship sales, and community banking. While each role was different, they all reinforced the same lesson: successful marketing always begins with people.

At the Mabee Center, I not only helped promote concerts and major events but also led business development efforts by cultivating sponsorships, building community partnerships, and expanding relationships through strategic networking. Consistently exceeding sponsorship goals showed me that the strongest partnerships aren’t built through sales—they’re built through trust, shared purpose, and creating value for everyone involved.

Later, my experience with Zaxby’s strengthened my understanding of grassroots marketing and local brand awareness, while my work in community banking deepened by appreciation for relationship—driven marketing and the role local businesses play in building stronger communities.

Those experiences inspired me to create Meadow Lane Creative—a marketing agency built on partnerships, not transactions. I believe every small business has a unique story worth telling, and every marketing strategy should reflect the people, values, and purpose behind the brand.

Whether I’m helping launch a new business, strengthening an existing brand, or creating a campaign that brings a community together, my goal is always the same: to become a trusted partner who is invested in my clients’ success.

At Meadow Lane Creative, marketing isn’t just about growing a business—it’s about helping business owners build something meaningful that their customers remember, trust, and proudly support.