Open House Launch Event Campaign
A new business location was opening in a growing market and needed a coordinated marketing campaign to generate awareness, drive attendance, and create opportunities for relationship building within the community.
I developed and executed a multi-channel event marketing strategy that included event registration, promotional communications branded event materials, and vendor-managed giveaway items to support a successful launch event.
PROJECT OVERVIEW
A newly establish location needed to introduce itself to the local community while creating a welcoming event experience that encouraged attendance and future business opportunities.
The campaign required coordinated communication across multiple channels while also managing event logistics, branded promotional items, and attendee registration.
MARKETING OBJECTIVES
To maximize event visibility and attendance, I developed a promotional campaign that included:
Save-the-Date graphic
Email invitation campaign
Text message invitation
Event reminder communications
Event registation landing page
QR Code registration system
I utilized Eventbrite to manage registration and attendee tracking and Mailchimp to coordinate email communications before the event.
In addition to marketing promotion, I coordinated the sourcing and production of branded event materials including:
Logo apparel
Drinkware
Tote bags
Promotional giveaways
Event handouts
Working with multiple vendors ensured all materials arrived on schedule and aligned with the overall event branding.
STRATEGY & EXECUTION
The event achieved a 58% attendance rate among invited guest and successfully introduced the new location to community members and prospective business partners.
The coordinated marketing and event experience helped:
Increase local awareness
Generate meaningful introductions
Support future business development opportunities
Create a professional an welcoming first impression
The combination of targeted communications and branded event materials contributed to a successful launch event experience.
RESULTS
Event Marketing
Campaign Planning
Email Marketing
Event Registration Management
Promotional Planning
Audience Engagement
SKILLS DEMONSTRATED
Vendor Management
Print Production Management
Brand Consistency
Graphic Design
Copywriting
Stakeholder Coordination
EVENT GRAPHICS & PRINT DESIGNS
