PROJECT OVERVIEW

A new business location was opening in a growing market and needed a coordinated marketing campaign to generate awareness, drive attendance, and create opportunities for relationship building within the community.

I developed and executed a multi-channel event marketing strategy that included event registration, promotional communications branded event materials, and vendor-managed giveaway items to support a successful launch event.

To maximize event visibility and attendance, I developed a promotional campaign that included:

• Save-the-Date graphic

• Email invitation campaign

• Text message invitation

• Event reminder communications

• Event registation landing page

• QR Code registration system

I utilized Eventbrite to manage registration and attendee tracking and Mailchimp to coordinate email communications before the event,

In addition to marketing promotion, I coordinated the sourcing and production of branded event materials including:

• Logo apparel

• Drinkware

• Tote bags

• Promotional giveaways

• Event handouts

Working with multiple vendors ensured all materials arrived on schedule and aligned wjth the ogerall event branding,

The event achieved a 58% attendance rate among invite guese and successfully introduced the new location to community members and prospective business partners.

The coordinated marketing and event experience helped:

• Increase local awareness

• Generate meaningful introductions

• Support future business development opportunities

• Create a professional an welcoming first impression

The combination of targeted communications and branded event materials contributed to a successful launch event experience.

• Event Marketing

• Campaign Planning

• Email Marketing

• Event Registration Management

• Promotional Planning

• Audience Engagement