Community Holiday Event Campaign
Developed a multi-channel marketing campaign that increased event awareness, drove attendance, and strengthened community engagement.
THE CHALLENGE
A community-focused organization wanted to promote a holiday event that would:
Increase local awareness
Encourage family participation
Drive event attendance
Create a consistent experience across multiple marketing channels
THE STRATEGY
To maximize visibility and attendance, I developed a integrated marketing campaign that included:
Event branding
Social media promotion
Event signage
Digital marketing assets
Consistent messaging across all touch points
DELIVERABLES
Event Flyer
Facebook Event Graphic
Instagram Graphic
Email Marketing Graphic
Yard Sign Design
Event Messaging & Copy
Door/Window Clings
CAMPAIGN HIGHLIGHTS
The campaign was designed to:
Appeal to families
Create excitement around the event
Maintain visual consistency
Provide clear event information
Encourage attendance through multiple touch points
SKILLS DEMONSTRATED
Print Production Management
Vendor Coordination
Copywriting
Community Engagement
Marketing Strategy
Promotional Planning
Campaign Development
Event Marketing
Graphic Design
Content Creation
Email Marketing
Social Media Marketing
CAMPAIGN RESULTS
Successfully promoted a family-focused community event
Increased awareness across multiple marketing channels
Delivered a cohesive campaign across print and digital platforms
Created a consistent attendee experience from promotion through event day
EVENT GRAPHIC DELVERABLES
Email Graphic
Flyer Graphic
Social Media Graphics
Yard Sign Graphic
